ADT’s CMO Thrilled by Employees on Undercover Boss

On Friday, April 12, ADT Security Services Chief Marketing Officer Tony Wells appeared on the hit television show, Undercover Boss. The show features bosses who disguise themselves and work among their employees in order to gain insights into what’s happening on a company’s ground level. Wells posed as a contestant on a reality show who

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Not All Fire Detectors Are Made Equal

Not all fire detectors work the same way: some detect heat while others detect smoke. An ionization fire detector will alert you if there’s a rapid rise in temperature. On the other hand, a photoelectric sensor measures the actual smoke particles in the air, and it will alert you when it detects an abundance of

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Super Bowl Footage You Won’t See on TV

When you think Super Bowl, you think football, food, fun, family, friends and advertisements. But do you think of the word “security” when you hear Super Bowl? Neither do I. Unbeknownst to me, the unseen security measures taken at the Super Bowl are no joke! Did you know that more than 70 local, state, and

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Brazilian Retailer Uses Real Robbery Footage in Their Ads

Brazilian menswear retailer Reserva used this footage of a store robbery in Sao Paulo, Brazil to show that shoppers will to go to extremes to get their hands on Reserva clothing. With taglines like “There’s no need to break the store window. Just go in! Reserva sale: Up to 40% off” and “Hurry up! Because

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Biometric Technology for Home Security: What is It?

Biometrics is a buzz word that’s increasingly capturing headlines. But like many people, you might not be fully aware of what it means. The word biometrics comes from the Greek words bio (meaning life) and metricos (meaning measure). In the security and authentication fields, biometrics refers to an array of technologies that measure a number

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ADT Does a Great Job of Creating New Jobs

With an unemployment rate teetering at eight percent, out of work Americans could use some good news about job creation. It looks like ADT is giving it to them. The story unfolded last September, when Tyco International approved the split of ADT into a separate company, ADT Corp. ADT Corp. started trading on the New

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Self-Monitored Security Systems Not Always Foolproof

In today’s safety-oriented environment, there is no shortage of devices and systems out there to protect your house and belongings. You can go the route of installing your own system and self-monitoring what is going on, or go with a company like ADT that can provide 24/7 monitoring of your system, helping ensure that your

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ADT Showcases Partnerships and Successes at CES 2013

At the 2013 International Consumer Electronics Show (CES), ADT announced their new strategic partnership with IDEAL LIFE, a company that specializes in health monitoring and information technology. By integrating IDEAL LIFE’s services into the ADT home management system, customers, caregivers and medical professionals can monitor and track the health and wellness of family members and

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10 Most Dangerous Cities in the U.S.

According to 24/7 Wall St.,” the Federal Bureau of Investigations (FBI) reported that violent crime increased in over 50% of the most violent cities in America when comparing 2011 to 2010 figures. In eight out of 10 of the cities cited as the most violent, burglary rates also increased. We’ve tracked down the 10 most

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4 out of 5 Burglars Select Victims Using Social Media Cues

When we consider how to protect our home from burglars, social media doesn’t typically come to mind, but it should. In addition to locking your doors and windows, installing exterior motion activated lights, and keeping shrubby low, you now need to consider how social media may leave your home vulnerable to burglars. A survey completed

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